Privacy Policy
Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.
We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you (“Personal Information”). In particular, our website has collected the following categories of Personal Information within the last twelve (12) months:
We collect Personal Information that you voluntarily give or has been given through some other direct contact from you. When you access our website, we may also passively or automatically collect additional Personal Information and non-personally identifiable data regarding the means you use to access our website and the content you view when you use our website, for example, via cookies on our website.
We may use or disclose the Personal Information we collect for one or more of the following business purposes:
- to operate our website and deliver the products and/or services you have requested, and for marketing purposes. If you do not provide Personal Information we ask for, it may delay or prevent us from providing products and/or services to you.
- for more than one legitimate interest depending on the specific purpose for which we are using your Personal Information. For example, if you complete an online purchase, we may collect your information to perform our contract with you, but we may also maintain your Personal Information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your Personal Information is based upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business. A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
- to share data with trusted partners or advertisers to help perform statistical analysis, send you email or postal mail, provide customer support, to arrange for deliveries, or for marketing purposes. All such third parties are prohibited from using your Personal Information except to provide these services to us, and they are required to maintain the confidentiality of your information.
- to share lead data or analytics with original equipment manufacturers with whom we partner. This data may be shared with original equipment manufacturers so they can perform statistical analysis and measure dealer performance.
- to create, maintain, customize, and secure your account with us.
- to inform you of other products or services available from us or our affiliates.
- to contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
- to assist you in locating a dealer near you.
- to respond to you regarding the reason you contacted us, or future marketing. Unless you ask us not to, we may contact you via phone or email in the future to tell you about specials, new products or services, changes to this Privacy Policy, or to send you website and service announcement updates which contain important information about the service. We may also communicate with you to provide requested services and in regard to issues relating to their account via e-mail or phone.
- to help diagnose problems with our server, administer the website, conduct attribution reporting, personalize user experiences (including advertising or certain targeted features, such as showcasing previously viewed units), and compile broad statistical data.
- certain navigational information about where you go on our website, in order to determine what services or products are the most popular. This data is used to deliver customized content and advertising within our website to customers whose behavior indicates that they are interested in a particular subject area. Such information is gathered by us in the aggregate and will not be associated with a specific individual except in connection with specific services and operations such as attribution reporting and maintenance of customer accounts.
- to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your Personal Information or as otherwise set forth in the CCPA or CPRA.
Our website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
Cookies can be used for various purposes such as to detect whether your device has accessed a particular online service before. We use cookies on pages to make your visit to our website more enjoyable and to enable the use of certain functions, including the ability to identify units that has been previously viewed on your device.
We do not sell, rent or lease our customer lists to third parties. We may share your Personal Information with:
- Our affiliates;
- Service providers we use to help deliver our services to you, such as payment service providers;
- Other third parties we use to help us run our business, such as marketing agencies and data aggregators;
- Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers;
In the preceding twelve (12) months, we’ve disclosed the following categories of Personal Information for a business purpose:
- Category A: Identifiers.
- Category B: Personal information that identifies, relates to, describes, or is capable of being associated with, a particular individual.
- Category C: Commercial information.
- Category D: Internet or other similar network activity.
- Category E: Geolocation data.
- Category F: Professional or employment-related information.
- Category G: Inferences drawn from other Personal Information.
If we are required to do so by law, or in the good faith belief that such action is necessary, we will disclose your Personal Information, without notice, to: (a) conform to the edicts of the law or comply with legal process served on our company or the website; (b) protect and defend the rights or property of our company; and (c) act under exigent circumstances to protect the personal safety of users of our website, or the public.
Children Under Thirteen
If your Personal Information changes (i.e., email address, mailing address), or if you no longer desire to receive information from us, we will endeavor to correct, update, or remove your Personal Information from our records. If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described above, your choices and rights regarding such use, please do not hesitate to contact us at support@dealerspike.com.
If you contact us directly via email, we may require that you provide us with certain information in order to verify your identity. We may ask you to provide:
Enough information to identify you (e.g. your full name, email address and phone number)
A description of what right you want to exercise and the information to which your request relates.
If you wish to exercise your rights under CCPA, please use the Consumer Privacy Form.
If we’re not able to verify your identity or verify that the person making the request is the person about whom we collected the information, we are not obligated to make a data access or data portability disclosure.
Any Personal Information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.
Last Updated: December 31, 2022